Filed under: Marketing/Advertising, Chrysler, Dodge
Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you’ll notice one thing they all have in common: the Dodge emblem is represented as a Ram’s head. So what’s the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership has chosen to separate the Dodge brand into separate car and truck entities, and the newly launched Ram Truck brand will soldier on using that same Ram Head. Which means Dodge needs a new identity.
The first step Chrysler took to create a new corporate identity for Dodge was a new logo that will be used in marketing materials, but it won’t serve as an actual emblem on the vehicles. There’s plenty of online speculation as to what Dodge will use as its next emblem, or if it will in fact choose to go… um, naked. So far, all the spy shots of 2011 Dodge models have been seen sans logo or emblem, sporting only the Dodge name spelled out with individual chrome lettering.
So, what does all of this mean? Well… we really have no idea. But we’re interested in hearing what you all have to say. Take a good look at the potential new emblem on the right and then take part in our entirely unscientific poll below.
Will the 2011 Charger wear a new Dodge emblem? [w/poll] originally appeared on Autoblog on Thu, 19 Aug 2010 18:29:00 EST. Please see our terms for use of feeds.
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