Filed under: Marketing/Advertising, Videos, Hatchback, Honda, Humor
It’s no secret that the Honda Fit is one of our favorite small cars. It blends nimble handling, good fuel efficiency and an amazing interior package. Few cars with such a small footprint can accommodate four adult passengers and their stuff in such comfort. Now the folks at Honda Australia have launched a new promotional campaign and contest they’ve dubbed Jazz-packing (remember, the Fit is marketed as the Jazz in numerous other global markets).
Just as college students back in the 1960s and 1970s used to stuff phone booths (you do remember what those are, right?) and Volkswagen Beetles, a particularly nerdy looking “scientist” named Rodney oversees the packing of a Honda Jazz with everything from hipsters to ninjas, rappers, and even strongmen and women – you can see all of the clever videos after the jump.
If you’ve got an idea of what to pack in a Jazz and you live in Australia, just upload a photo to the site where visitors can vote and the entries that get the most votes will get produced into a video like the ones you see after the jump. Whoever suggests the most popular entry will win the car used in the making of the ad.
[Source: Honda Australia]
Continue reading Videos: Honda AU asks ‘How much _______ can you pack’ in a Jazz/Fit?’
Videos: Honda AU asks ‘How much _______ can you pack’ in a Jazz/Fit?’ originally appeared on Autoblog on Mon, 02 Aug 2010 12:30:00 EST. Please see our terms for use of feeds.
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