Video: Fiat’s ‘Environmentally Sexy’ online matchmaking site amuses

Filed under: Marketing/Advertising, Videos, Humor, Electric, Fiat

Fiat 500e ad

Oh, Fiat. You’re so witty and attractive and… environmentally sexy? That’s the idea put forward by the automaker’s latest 500e marketing campaign, which is centered around the company’s “dating” site,

Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
“Honestly, I’m here because I…”

A. am really lonely
B. love match sites
C. am extremely sexy

There are some humorously cute testimonial videos featuring Ryan the playboy sipping a wheatgrass, goat cheese goji smoothy and his way hot girlfriend, Sofia, who is a lawyer and Italian gameshow hostess. They were brought together not because of their love for each other’s looks, but because of their love for the Earth. Ahhh. Isn’t that sweet? Trust us, it is when Sofia says it.

The site is a good 20-minute time-waster and a unique way for Fiat to show off its electric car without getting all greenpreachy. Videos and press release below.

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Fiat’s ‘Environmentally Sexy’ online matchmaking site amuses originally appeared on Autoblog on Thu, 20 Jun 2013 19:58:00 EST. Please see our terms for use of feeds.

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