Filed under: Coupe, Performance, Marketing/Advertising, Chevrolet, GM
General Motors is planning an all-out advertising assault on this year’s Super Bowl with a total of five ads spread throughout the game. The spots will focus on the Chevrolet Camaro, Cruze Eco, Silverado HD and, of course, the Volt. Each of the 30-second spots have a completely different feel, and at least a few of them will show up after Green Bay Packers and Pittsburgh Steelers are done beating themselves to oblivion during the post-game coverage. GM is staying fairly tight-lipped about the plots surrounding the majority of the ads, but the company has been kind enough to let slip the Camaro spot ahead of time.
The clip features Bumblebee of Transformers fame going toe to toe with a car lot mascot. Spoiler alert: don’t put your money on the chipmunk.
The ad features one impressive donut with plenty of tire smoke and some fairly seamless CG for good measure. Hit the jump to take a look at the video for yourself and read the full press blast.
[Source: General Motors]
Continue reading Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial
Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial originally appeared on Autoblog on Tue, 01 Feb 2011 14:59:00 EST. Please see our terms for use of feeds.
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