Video: Audi launches 2014 TDI models with hilarious spot

Filed under: Marketing/Advertising, Videos, Audi, Humor, Diesel

Audi TDI gas station

Audi has unveiled a set of new television spots that seek to continue the company’s proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that’s obviously near and dear to the hearts of Audi marketers.

The first commercial, The Station, makes a play on the fact that many car buyers in the US don’t associate luxury cars (in this case an A8) with those green-handled pumps at the “gas” station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.

Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Continue reading Audi launches 2014 TDI models with hilarious spot

Audi launches 2014 TDI models with hilarious spot originally appeared on Autoblog on Thu, 05 Sep 2013 16:57:00 EST. Please see our terms for use of feeds.

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