When Tweeting Goes Wrong: Chrysler accidentally throws out F-bomb *Update

Filed under: Etc., Chrysler

chrysler f-bomb tweet

chrysler f-bomb tweetFor those of you who don’t use Twitter, these next few sentences will be rather odd. Most companies maintain a Twitter account these days as a means of directly reaching out to potential customers and the public in general. The Chrysler account had an interesting message broadcast to the world this morning.

While we find it hilarious, it’s also rather unfortunate. Chrysler has deleted the tweet, stating its “account was compromised earlier today” and “We’re taking steps to resolve it.” The Twitter account was handled by third-party company New Media Strategies, and it seems highly likely that someone there thought they were tweeting on their personal account. Whoops.

*Update: Chrysler’s official response can be found after the break. Spoiler: the NMS employee responsible was terminated.

[Source: Twitter via Jalopnik]

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When Tweeting Goes Wrong: Chrysler accidentally throws out F-bomb *Update originally appeared on Autoblog on Wed, 09 Mar 2011 13:20:00 EST. Please see our terms for use of feeds.

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