Video: VW blends print and mobile advertising to illustrate new technologies

Filed under: Etc., Europe, Marketing/Advertising, Technology, Videos, Volkswagen

Volkswagen iPhone test drive

Volkswagen’s iPhone test drive – Click above to watch the video after the jump

Volkswagen its flexing its tech-savvy muscles with a new form of interactive advertising that combines print and online media. They’ve written a new Apple iPhone app that shows how prospective customers how some of the company’s available advanced technologies work out on the road.

To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions.

Want to test VW’s adaptive headlights? Switch on the app and put it in Adaptive Lights mode, and the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There’s also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Volkswagen’s virtual test drive is a neat way of combining different forms of media, an advertising tactic likely to be more common in the future. As a means of figuring out whether or not you want a Volkswagen, well, we’d just as soon head to the nearest dealer for a real test drive, but for now, you can head over to the jump to see how it all works.

[Source: Volkswagen via YouTube]

Continue reading Video: VW blends print and mobile advertising to illustrate new technologies

Video: VW blends print and mobile advertising to illustrate new technologies originally appeared on Autoblog on Mon, 14 Mar 2011 12:31:00 EST. Please see our terms for use of feeds.

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Gibbs Technologies developing an amphibious trike?

Filed under: Etc., Motorcycle, Off-Road

Gibbs Technologies Amphibious Trike patent drawing

If you like the Morgan Three Wheeler but have the need to traverse expanses of open water on your daily commute, Gibbs Technologies has just the thing for you. According to Visor Down, Gibbs has secured patents for a new amphibious trike. Gibbs Technologies has made a name for itself producing vehicles that equally at home on land and water, and it looks like this new creation works much like the other hardware in the company’s stable.

The trike’s engine sends power to its single rear wheel on land, but when things get aquatic, the power is diverted to a pair of water jets. Like Gibbs’s amphibious ATV, the three-wheeler’s front wheels fold up and away once the vehicle takes to the water, creating a WaveRunner-style contraption. Sounds like a cool idea to us.

[Source: Visor Down]

Gibbs Technologies developing an amphibious trike? originally appeared on Autoblog on Sun, 27 Feb 2011 15:57:00 EST. Please see our terms for use of feeds.

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