Report: Ford sues Japanese wiring harness supplier over price fixing

Filed under: Government/Legal, Ford

The dirty secrets of the multibillion-dollar wiring harness industry are being uncovered bit by bit, as more suppliers are found to be connected to a global price-fixing scandal. Automotive News reports that Ford is now suing a Japanese supplier that admitted to fixing prices of wiring harness components in a previous criminal investigation.

The civil lawsuit was filed in US District Court in Detroit against Fujikura Ltd. and its Detroit subsidiary, Fujikura Automotive America, on Tuesday. The lawsuit claims that the aforementioned companies coordinated with other suppliers to fix the prices of wiring harnesses sold to Ford from January 2000 through at least February 2010. Fujikura agreed to pay a $20 million fine in the criminal investigation, and Ford is suing for triple the damages – as allowed by US law – on the $10 billion it spent on harnesses during the 10-year period, though it’s not known how much money Ford lost on them.

The wiring harness industry, in 2010, was a $26.9 billion business, and the size of the investigation into price fixing reflects this. In February, Scott Hammond, US deputy assistant attorney general, said the investigation into price fixing “has grown over time and is broader than what we’ve announced so far,” reports Automotive News.

Ford sues Japanese wiring harness supplier over price fixing originally appeared on Autoblog on Fri, 19 Jul 2013 18:31:00 EST. Please see our terms for use of feeds.

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Report: Ford sues Nissan over commercial with bikini models in Brazil [w/video]

Filed under: Government/Legal, Marketing/Advertising, Videos, Ford, Nissan, Humor, South America

Nissan Tiida Ford Focus commercial with bikini models from Brazil

Nissan calls out Ford Focus with Brazilian bikini models – Click above to watch the video after the break

In the advertising world, the gentle ribbing of competitors is almost a given. Whether its dish soap, paper towels, computer companies or automobiles, poking a little fun at your main rivals is the name of the game. But sometimes a company or its advertising agency goes a little too far, and that sometimes means the long arm of the law is dredged up and forced into service.

Such is the case with corporate rivals Nissan and Ford. Apparently, Nissan ran an advertisement in Brazil for its Tiida (known as the Versa here in the States) that may be most notable for its complete lack of any actual Nissan products. Instead, the commercial revolved solely around the Ford Focus, and specifically its base asking price, which is 3,000 reais ($1,806) higher than the Tiida.

No harm in pointing out that your product is cheaper than a competitor’s, right? Well, apparently that depends on how you go about it, as Ford took exception to the use of the two rather irritating rappers and a gaggle of scantily clad bikini models drinking champagne and dancing provocatively around the Focus, explaining how they live in the lap of luxury by overcharging customers. Yeah, it’s kind of funny.

Did Nissan go too far or is Ford making much ado about nothing? Check out the video after the break, then feel free to sound off in the Comments.

[Source: Reuters, YouTube]

Continue reading Report: Ford sues Nissan over commercial with bikini models in Brazil [w/video]

Report: Ford sues Nissan over commercial with bikini models in Brazil [w/video] originally appeared on Autoblog on Fri, 25 Mar 2011 20:57:00 EST. Please see our terms for use of feeds.

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