Video: Fiat’s ‘Environmentally Sexy’ online matchmaking site amuses

Filed under: Marketing/Advertising, Videos, Humor, Electric, Fiat

Fiat 500e EnvironmentallySexy.com ad

Oh, Fiat. You’re so witty and attractive and… environmentally sexy? That’s the idea put forward by the automaker’s latest 500e marketing campaign, which is centered around the company’s “dating” site, EnvironmentallySexy.com.

Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
“Honestly, I’m here because I…”

A. am really lonely
B. love match sites
C. am extremely sexy

There are some humorously cute testimonial videos featuring Ryan the playboy sipping a wheatgrass, goat cheese goji smoothy and his way hot girlfriend, Sofia, who is a lawyer and Italian gameshow hostess. They were brought together not because of their love for each other’s looks, but because of their love for the Earth. Ahhh. Isn’t that sweet? Trust us, it is when Sofia says it.

The site is a good 20-minute time-waster and a unique way for Fiat to show off its electric car without getting all greenpreachy. Videos and press release below.

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Fiat’s ‘Environmentally Sexy’ online matchmaking site amuses originally appeared on Autoblog on Thu, 20 Jun 2013 19:58:00 EST. Please see our terms for use of feeds.

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“World’s biggest dating site for married people” offers Clarkson £1m to be spokesperson?

Filed under: Etc., Marketing/Advertising, UK, Celebrities

Jeremy ClarksonIt seems there aren’t many news cycles that go by without a celebrity being accused of cheating on their spouse. But for some reason, when Top Gear host Jeremy Clarkson is alleged to have been caught making out with a production assistant on the Top Gear World Tour, he gets a £1 million ($1.64M U.S.) offer to be the spokesperson for an adultery website.

The Guardian reports that dating site Ashley Madison (motto: “Life is short, have an affair”) has placed the bounty on Clarkson’s head in hopes that the Top Gear host will work as the site’s public face. The Guardian feels Clarkson would be a lousy spokesperson for the site given the fact that his alleged affair was anything but discreet, but the site doesn’t seem to feel that way.

An Ashley Madison spokesperson reportedly told the paper “what he has or hasn’t allegedly done isn’t important, he has made discreet adultery a major talking point.” We’d add that if Ashley Madison were looking for a more discreet cheater that hasn’t been caught, he or she certainly wouldn’t be a spokesperson for the site… unless they wanted to be caught.

Further, we’re guessing the £1 million offer has a lot more to do with the website trying to gain some publicity for itself, as the chances of Clarkson taking them up on the offer are slim to none. And for the record, Clarkson and his assistant both claim the alleged affair never happened.

[Source: Guardian]

“World’s biggest dating site for married people” offers Clarkson £1m to be spokesperson? originally appeared on Autoblog on Fri, 08 Apr 2011 11:03:00 EST. Please see our terms for use of feeds.

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Hyundai sports coupe officially named Veloster, new teaser vid and site released [*UPDATE]

Filed under: Detroit Auto Show, Etc., Marketing/Advertising, Hatchback, Hyundai

Hyundai Veloster teaser

Hyundai Veloster flashes its LEDs for us – Click above to watch video after the jump

Hyundai is bringing its hotly anticipated sports coupe to the 2011 Detroit Auto Show, and it appears from a new teaser video and microsite that that the car will indeed be called Veloster, ending months of speculation that the affordable model could be named something else (Tiburon, FS, π, etc.).

Hyundai has also released a video of the Veloster, but it’s pretty low on the fulfillment meter and heavy on the teasing. The clip, which you can watch after the jump, tells us the Veloster will have a direct-injected engine, a dual-clutch gearbox, hit an estimated 40 miles per gallon and will come with Bluetooth connectivity. At this point we can only stare at the pretty blue LED lights seen above and continue to pour over camo-clad examples in spy shots.

*UPDATE: Through some Photoshop wizardry, readers Brendon and APV have managed to provide a better look at the Veloster. Click to see Brendon’s image & APV’s image. Thanks to both of you!

[Sources: YouTube, Hyundai]

Continue reading Hyundai sports coupe officially named Veloster, new teaser vid and site released [*UPDATE]

Hyundai sports coupe officially named Veloster, new teaser vid and site released [*UPDATE] originally appeared on Autoblog on Wed, 22 Dec 2010 16:29:00 EST. Please see our terms for use of feeds.

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Maserati GranTurismo MC Stradale gets more pics, video, configurator and mini-site

Filed under: Coupe, Performance, Videos, Maserati


Maserati GranTurismo MC Stradale – Click above for high-res image gallery

We weren’t looking for any more reasons to fall hard for the new Maserati GranTurismo MC Stradale. It’s the hottest machine to wear the Trident emblem since the Enzo-derived MC12 homologated supercar, packing a 450-horsepower V8, a track-ready chassis, optimized aero that increases downforce without dialing up the drag and a stripped-out interior. In short, it is to the “ordinary” GranTurismo what its sister-company’s Scuderia is to the Ferrari F430: a transformation. But in case we needed any more convincing after seeing it up close on the Paris show stand, Maserati has released a whole slew of fresh media for your drooling enjoyment.

Click on the thumbnails below to view the new crop of high-res photos, hit the jump to watch the video or click the link to hit the dedicated mini-site, complete with online configurator.

Gallery: Maserati GranTurismo MC Stradale

[Source: Maserati]

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Maserati GranTurismo MC Stradale gets more pics, video, configurator and mini-site originally appeared on Autoblog on Thu, 07 Oct 2010 13:00:00 EST. Please see our terms for use of feeds.

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