Video: Toyota builds world’s first ‘outdoor website’ for RAV4 promo

Filed under: Marketing/Advertising, Videos, Toyota

toyota rav-4 outdoor website with bike rider

This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.

Toyota’s agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.

That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

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Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds.

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Video: 1930 Studebaker promo film is trippy

Filed under: Classics, Marketing/Advertising, Videos, TV/Movies

The conductor and orchestra – and the chap who’s tap-dancing on the rear fender – are life sized. The Studebaker they’re having a ball in and on, however, is ginormous; it’s a massive wooden prop for a promo film from 1930 called Wild Flowers, and a wonderfully cheesy reminder of the lives our grandparents and great grandparents considered everyday.

Our favorite alternate title for this bit is “The swellest dream about the biggest car you ever saw,” and it’s got quite the backstory. It was directed by prolific filmmaker Alf Goulding, shot at the Studebaker Proving Ground near the Studebaker sign that was made of 50,000 trees, starred Jean Goldkette and his Studebaker Champion Orchestra (in their pit-lane whites, as always) that began life as a radio show, played in RKO theaters nationwide and was called “One of the cleverest” promos of its type at the time. We can only wonder what they’d think of how cars are advertised in movies today…

A copy of the short was given to the Library of Congress about ten years ago, but you can relive this month in 1930 in the video below. The shakiness clears up at the 1:20 mark, but the audio is straight from 83 years ago.

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1930 Studebaker promo film is trippy originally appeared on Autoblog on Sat, 27 Jul 2013 19:19:00 EST. Please see our terms for use of feeds.

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Video: 2012 Ford Ranger Wildtrak promo makes us want one even more

Filed under: Truck, Marketing/Advertising, Videos, Ford, Diesel

2012 Ford Ranger Wildtrak

2012 Ford Ranger Wildtrak – Click above to watch video after the jump

If you just managed to get over the news that the new global Ford Ranger isn’t coming to the States, you might want to look away. Ford has just dropped a new promotional video for the Ranger Wildtrak, and the clip has us licking our chops for the forbidden fruit of the FoMoCo realm all over again. Along with a sporty appearance, seating for the whole gang and plenty of off-road ability, the Ranger Wildtrak brings diesel power to the party. Buyers in nearly every corner of the globe but our own can have the mid-sized truck with their choice of one of two torque-tastic diesel engines.

Those include either a 2.2-liter four-cylinder or the 3.8-liter inline five-pot featured in the video. This particular mill delivers a whopping 347 pound-feet of twist and can be mated to a six-speed manual transmission. If that sounds like light-truck perfection to you, welcome to the club. Hit the jump to check out the flick for yourself.

Gallery: Ford Ranger Wildtrak: Geneva 2011

Photos copyright (C)2011 Drew Phillips / AOL

[Source: Ford via Carplace]

Continue reading Video: 2012 Ford Ranger Wildtrak promo makes us want one even more

Video: 2012 Ford Ranger Wildtrak promo makes us want one even more originally appeared on Autoblog on Fri, 18 Mar 2011 19:59:00 EST. Please see our terms for use of feeds.

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Video: Jaguar XKR-S promo vid doesn’t need to convince us

Filed under: Coupe, Performance, Videos, Jaguar, Luxury

2011 Jaguar XKR-S promo video

2011 Jaguar XKR-S – Click above to watch the video after the jump

Jaguar had us at 543 supercharged horsepower and 4.2 seconds to 60 miles per hour. Now, they’ve released this HD teaser video of the 2011 Jaguar XKR-S in action, and we’re more than smitten. Putting the bulging fenders, front and rear spoilers and grimacing vents of the XKR-S in action under glorious lighting is bordering on cruel.

Couple that with a fittingly European soundtrack augmented by the Jag’s gruesome rasp, and you have a recipe to make us weak in the knees. If you’re of the means and you react the same way we did to this video, save your pennies. The XKR-S goes on sale this summer. Check your pulse after watching the video after the break.

[Source: YouTube]

Continue reading Video: Jaguar XKR-S promo vid doesn’t need to convince us

Video: Jaguar XKR-S promo vid doesn’t need to convince us originally appeared on Autoblog on Wed, 09 Mar 2011 20:24:00 EST. Please see our terms for use of feeds.

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Video: Hyundai Grandeur/Azera gets KDM 4D promo

Filed under: Sedan, Marketing/Advertising, Videos, Hyundai, South Korea

Hyundai Grandeur/Azera 4D promo

Hyundai Grandeur/Azera gets the 4D treatment – Click above to watch video after the jump

Avatar may have been a box-office king thanks in part to its wonderful use of 3D film-making. Hyundai, however, is not impressed by Mr. Cameron’s science-fiction epic and it’s decided to show-off the all-new Grandeur/Azera to the Korean public by way of a 4D commercial shown in theaters.

Hyundai wants those watching this clip to get the sensation that they’re actually behind the wheel of the lux’d-up full-size sedan. While we can’t get that feeling from watching a video on the internet, we can imagine where some well-placed mist and wind might show up to tantalize senses beyond just vision.

If you really want to try and recreate the 4D experience, have a friend on hand with a fan and a spray bottle then click past the jump to watch the clip. Thanks for the tip, Spark!

Gallery: 2012 Hyundai Grandeur/Azera renderings

[Source: Hyundai via YouTube]

Continue reading Video: Hyundai Grandeur/Azera gets KDM 4D promo

Video: Hyundai Grandeur/Azera gets KDM 4D promo originally appeared on Autoblog on Wed, 22 Dec 2010 12:28:00 EST. Please see our terms for use of feeds.

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Video: Promo clips show off Chevrolet’s Paris debuts

Filed under: Videos, Paris Motor Show, Chevrolet, GM

2011 Chevrolet Aveo interior – Click above to watch the videos after the jump

Curious about the new products that Chevy is bringing to the Paris Motor Show? You’ve already seen the Cruze hatchback, Aveo, Orlando and Captiva here on Autoblog, but you haven’t seen them in motion. More importantly, though, we see the first glimpses of these new cars’ interiors.

We’re kinda digging the gauge cluster on the Aveo (above), which has a very motorcycle-inspired look to its single large, round tachometer and digital cluster. Love it or hate it, the interior appears to be a major step forward from anything GM has ever put out in the subcompact class before. Similarly, the Cruze hatchback and Orlando have what appear to be nicely appointed two-tone duds.

Hit the jump to watch all four videos for yourself. The Cruze is batting lead-off, followed by the Captiva, Aveo and Orlando. And once you’ve taken in the videos, partake in the below poll by telling us which Cruze you prefer; the sedan or the five-door. It may not be a fair fight since the hot hatch is a “show car” with design elements that may not make production, but who says a tussle has to be fair?

[Source: YouTube / Sports Car Illustrated]

View Poll

Continue reading Video: Promo clips show off Chevrolet’s Paris debuts

Video: Promo clips show off Chevrolet’s Paris debuts originally appeared on Autoblog on Fri, 17 Sep 2010 15:30:00 EST. Please see our terms for use of feeds.

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