Report: Lincoln poised to double MKZ Hybrid production

Filed under: Hybrid, Sedan, Plants/Manufacturing, Lincoln

2014 Lincoln MKZ - front three-quarter view, maroon

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company’s modest projected 15-percent take rate for more than two years (we say “modest” because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That’s why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.

Ford is doing well with hybrids in general – its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn’t change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to “[show] other luxury hybrids how it’s done” when it goes on sale later this year.

Lincoln poised to double MKZ Hybrid production originally appeared on Autoblog on Thu, 18 Jul 2013 14:31:00 EST. Please see our terms for use of feeds.

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Lincoln MKZ Hybrid sales exceeding Ford’s expectations

Filed under: Car Buying, Hybrid, Sedan, Lincoln, Luxury

2011 Lincoln MKZ Hybrid

2011 Lincoln MKZ Hybrid – Click above for high-res image gallery

Given that the 2011 Lincoln MKZ Hybrid is little more than a gussied-up Ford Fusion Hybrid, it’s not surprising that the gas-electric MKZ achieves the same 41 miles per gallon city and 36 mpg highway rating. Admittedly, we were a bit shocked when Lincoln announced that the MKZ Hybrid starts at $35,180 (including destination and delivery) – the same price as a gas-only front-wheel-drive 3.5-liter V6 model. Perhaps that’s why buyers are snatching up the MKZ Hybrid at a rate that even Ford didn’t expect.

Initially, Ford targeted the hybrid version to account for approximately 15 percent of total MKZ sales. However, the numbers show that the MKZ Hybrid’s take rate has averaged between 22 and 23 percent since January of 2011. Ford says that March’s numbers look similar. Through the end of February, Lincoln sold a total of 3,343 MKZ sedans, 762 of which were hybrids. With no premium price tag and gas prices soaring, perhaps nobody should be surprised by the MKZ Hybrid’s take rate. Perhaps the better question would be, is the hybrid model profitable?

Gallery: 2011 Lincoln MKZ Hybrid: First Drive

Photos copyright (C)2010 Zach Bowman / AOL

[Source: Ford]

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Lincoln MKZ Hybrid sales exceeding Ford’s expectations originally appeared on Autoblog on Tue, 29 Mar 2011 14:33:00 EST. Please see our terms for use of feeds.

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2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

Filed under: Hybrid, Sedan, Lincoln, Luxury

2011 Lincoln MKZ Hybrid – Click above for high-res image gallery

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid, with its 2.5-liter four cylinder hybrid powertrain, will start at $35,180 including destination and delivery. That’s the same price as the front-wheel drive 3.5-liter V6-powered model.

For those keeping track, that puts the price at about $350 under the base Lexus HS 250h, which would seem to be its main competitor. Further, its 41 miles per gallon in the city is 6 mpg better than the Lexus – which, of course, is supposed to be the whole point of a hybrid vehicle. Add in arguably more attractive styling and the new Lincoln hybrid may well find itself with quite a following in the marketplace. Check out all the details in the press release after the break.

Gallery: 2011 Lincoln MKZ Hybrid

[Source: Lincoln]

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2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180 originally appeared on Autoblog on Thu, 22 Jul 2010 00:01:00 EST. Please see our terms for use of feeds.

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