Report: Chrysler delays 2014 Jeep Cherokee media launch

Filed under: Jeep

2014 Jeep Cherokee

Chrysler is making the unusual move of delaying the first media drives of the 2014 Jeep Cherokee, which were slated to start next week in Seattle. And while something like this is a rare occurrence, and one that most of the Autoblog staff can’t recall happening this publicly or so close to the event itself, it won’t effect the actual on-sale date of the new Cherokee, which is set to hit showrooms in September.

“Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration,” Chrysler told Automotive News. This marks the second notable delay in the Cherokee’s short life, after production was delayed for roughly a month earlier this summer.

Still, we’d rather Chrysler make sure the Cherokee is ready for primetime before flying media in from around the country. It shows a willingness to get things right the first time, rather than offering media drives and then tweaking the car after the fact.

A simple look at the Cherokee’s powertrain is all that’s needed to understand how big of a deal it is. Everything under the oddly styled CUV’s hood is new, from a tweaked 2.4-liter engine to a new 3.2-liter V-6, to the first use of Chrysler Group’s new nine-speed automatic, developed jointly with ZF. The pressure to get this right must be immense. We’ll find out if Chrysler succeeds in September.

Chrysler delays 2014 Jeep Cherokee media launch originally appeared on Autoblog on Tue, 30 Jul 2013 13:01:00 EST. Please see our terms for use of feeds.

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Saab hires Saabs United blogger Steven Wade as social media guru

Filed under: Etc., Hirings/Firings/Layoffs, Saab

Saabs United

Steven Wade has been cranking out blog posts about all things Saab for the last six years at the helm of Saabs United, a blog he helped create. Eventually, the strains of a family, full-time job and keeping Saabs United afloat meant that selling the site was necessary. Meanwhile, ‘Swade,’ as he is known, decided to quit his day job to focus on his love for all things Saab.

With the day job out of the way, the newly unemployed Wade has now been picked up by Saab to handle social media duties as the company tries to connect more with its customer base. Needless to say, this is a huge step for Wade, who will be helping Saab connect with its loyal base of customers and fans on an intimate level.

We can’t think of a better man for the job, given Swade’s immense talent, knowledge of Saabs, of love for the brand. Good luck and Godspeed. The automaker’s official statement is yours for the reading after the jump. Thanks for the tip, Johan!

[Source: Saab via Saabs United]

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Saab hires Saabs United blogger Steven Wade as social media guru originally appeared on Autoblog on Tue, 15 Mar 2011 18:32:00 EST. Please see our terms for use of feeds.

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New Media Strategies loses Chrysler contract after F-bomb tweet *Update

Filed under: Etc., Chrysler

On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler’s Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit’s residents. It contained the F-word and, unfortunately, was accidentally sent out on Chrysler’s Twitter account. Whoops.

As a result, New Media Strategies was forced to terminate that employee, but now it seems that the company lost even more than one foul-mouthed worker. In a statement released today, Chrysler has announced that it will not renew its contract with NMS and that it will work with the social media company while a new agency is sought. There is no mention of exactly why Chrysler is choosing to sever the relationship but, in the wake of the F-bomb tweet, we’re pretty sure we have a good idea.

Is one errant tweet enough to torpedo an entire relationship? It seems to be the case for Chrysler. Click past the jump for the Pentastar’s brief statement.

*Update: Chrysler has posted a follow-up message on its corporate blog, where it is explained that Chrysler did not fire the employee who made the mistake. Further, Chrysler explains why it reacted the way it did in letting go of NMS. Check it out here.

[Source: Chrysler]

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New Media Strategies loses Chrysler contract after F-bomb tweet *Update originally appeared on Autoblog on Thu, 10 Mar 2011 16:01:00 EST. Please see our terms for use of feeds.

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Autoblog Podcast #187 – Lamborghini rumors, Explorer economy, media plants, a sporty Leaf and premium Germans

Filed under: Podcasts, Ford, GM, GMC, Jaguar, Lamborghini, Toyota, Volkswagen

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Chris Shunk, Sam Abuelsamid, Chris Paukert and Dan Roth are the crew for Episode #187 of the Autoblog Podcast. We cover Lamborghini rumors, the new Ford Explorer’s fuel economy with its rumored EcoBoost powertrain, the rumors swirling around the possibility that the Wall Street Journal printed an article that was a plant from Toyota, a sports car based on the Nissan Leaf, and the seemingly insatiable appetite for German premium cars. We hit your feedback and questions before throwing in the towel at the hour and a half mark. Thanks for listening, see you next time!

Autoblog Podcast #187 – Lamborghini rumors, Explorer economy, media plants, a sporty Leaf and premium Germans

In the Autoblog Garage:

Mitsubishi Outlander
Jaguar XJL
GMC Sierra 3500HD
Volkswagen Golf TDI

News:

  • Rumormill: Lamborghini developing Touareg-based SUV, V8 Gallardo [w/poll]
  • 2011 Ford Explorer with EcoBoost 2.0-liter delivers 30% better fuel economy than V6
  • Followup: Toyota ‘strongly objects’ to NHTSA allegations it planted story in WSJ
  • Rumormill: Nissan considering Leaf-based EV sportscar
  • Report: German mfgs cleaning up as appetite for luxury cars is ‘bottomless’

Hosts:
Dan Roth, Sam Abuelsamid, Chris Paukert, Chris Shunk

Runtime: 86:17


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Feedback:

Email: Podcast at Autoblog dot com
Voicemail: 734-288-8POD (734-288-8763)

Review the show in iTunes and take our survey

Autoblog Podcast #187 – Lamborghini rumors, Explorer economy, media plants, a sporty Leaf and premium Germans originally appeared on Autoblog on Tue, 20 Jul 2010 17:15:00 EST. Please see our terms for use of feeds.

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