Read This: Lack of 35mm film, replacement parts putting hurt on America’s drive-ins [w/poll]

Filed under: TV/Movies, Read This

Drive-in movie theaters turn 80 years old this summer, and, soon, they might die of old age. There are only 360 drive-in theaters left in the US – down from 4,000 at their peak in 1958 – and the 35-millimeter film projectors that they use to screen movies are quickly losing support from studios, which have switched to digital methods of capturing pictures.

Remember the four-foot poles with speakers built in? You’d pull your car up to it, park, and open your windows to listen to the movie. Well, there’s only one company left that makes parts for those speakers, and they don’t support surround sound. And the cost to upgrade the projectors to digital systems is prohibitively expensive. James Kopp, manager at the Family Drive-In Theatre in Stephens City, Virginia, says he was quoted nearly $140,000 to make the switch to digital, The Washington Post reports.

Pennsauken, New Jersey, was the first US city to build a drive-in, yet there are no more of them in the state. As gloomy as it looks, there are drive-ins trying to make the switch to digital projection systems, and there are ones that already have. But as drive-ins fall further from our minds, the question is, do people care?

Read The Washington Post article, and tell us what you think in the poll below.

View Poll

Lack of 35mm film, replacement parts putting hurt on America’s drive-ins [w/poll] originally appeared on Autoblog on Tue, 30 Jul 2013 14:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Read This: Lack of 35mm film, replacement parts putting hurt on America’s drive-ins [w/poll]”

Video: 1930 Studebaker promo film is trippy

Filed under: Classics, Marketing/Advertising, Videos, TV/Movies

The conductor and orchestra – and the chap who’s tap-dancing on the rear fender – are life sized. The Studebaker they’re having a ball in and on, however, is ginormous; it’s a massive wooden prop for a promo film from 1930 called Wild Flowers, and a wonderfully cheesy reminder of the lives our grandparents and great grandparents considered everyday.

Our favorite alternate title for this bit is “The swellest dream about the biggest car you ever saw,” and it’s got quite the backstory. It was directed by prolific filmmaker Alf Goulding, shot at the Studebaker Proving Ground near the Studebaker sign that was made of 50,000 trees, starred Jean Goldkette and his Studebaker Champion Orchestra (in their pit-lane whites, as always) that began life as a radio show, played in RKO theaters nationwide and was called “One of the cleverest” promos of its type at the time. We can only wonder what they’d think of how cars are advertised in movies today…

A copy of the short was given to the Library of Congress about ten years ago, but you can relive this month in 1930 in the video below. The shakiness clears up at the 1:20 mark, but the audio is straight from 83 years ago.

Continue reading 1930 Studebaker promo film is trippy

1930 Studebaker promo film is trippy originally appeared on Autoblog on Sat, 27 Jul 2013 19:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: 1930 Studebaker promo film is trippy”

Land Rover launches Being Henry interactive film series to promote Evoque

Filed under: SUV, Marketing/Advertising, Land Rover

being henry title screen

The trailer to Being Henry – Click above to watch video after the jump

Telly is all grown up. Or, at least the actor that protrayed him in the film Kids is. Leo Fitzpatrick, who also portrayed drug addict Johnny Weeks on The Wire, has decided to go in a different direction for Land Rover’s new interactive film Being Henry.

The spot was created by Land Rover as a unique means to tout the many personalization options for its new Evoque. Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry’s actions. The result is an engaging, humorous and very different way for an automaker to advertise a product.

Once you reach the end of your decision making process, “the voice” comes in and shows you what type of Evoque fits the decisions you make. We will warn you that some of the language is certainly not safe for work, but the film is definitely worth a few moments of your time. Click past the jump to view a trailer of the film. After that, head over to the Being Henry website to start your journey.

Continue reading Land Rover launches Being Henry interactive film series to promote Evoque

Land Rover launches Being Henry interactive film series to promote Evoque originally appeared on Autoblog on Fri, 06 May 2011 19:57:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Land Rover launches Being Henry interactive film series to promote Evoque”

Short film depicts the definition of ‘triumph’

Filed under: Classics, Etc., Motorcycle, Humor

Triumph Blazer

Triumph Blazer – Click above to watch video after the jump

If you have no interest in motorcycles, mechanics or old machinery, it’s probably best you skip this post. You see, the short film after the jump is perhaps the best depiction of the highs and lows associated with those three horsemen that we’ve ever seen on screen. The video features plenty of lengthy shots of a Triumph motorcycle single dashing across the open country side. It’s exactly what every motorcyclist thinks of when the words “perfect” and “ride” worm their way into conversation. There’s no traffic and no foul weather – just miles of meandering asphalt and nowhere to be.

But our hero rider runs into a bit of a mechanical hiccup when he stops for a spell. Fuel floods the cylinder, and despite his best efforts, he’s reduced to a raving ball of frustration after frantically trying to get the bike to start. As the crew at Visordown accurately point out, the scene is the visual embodiment of Robert M Pirsig’s famous line, “If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.”

We won’t spoil the ending for you, but if you’ve ever found yourself in a similar situation, you know the elation of victory all too well. Hit the jump to check out Blazer for yourself.

Note: Language makes this one Not Safe For Work.

[Source: Visordown]

Continue reading Short film depicts the definition of ‘triumph’

Short film depicts the definition of ‘triumph’ originally appeared on Autoblog on Thu, 28 Apr 2011 18:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Short film depicts the definition of ‘triumph’”

Film Noir: Peugeot RCZ gets matte black for special Asphalt edition

Filed under: Coupe, Europe, Peugeot

Peugeot RCZ Asphalt Edition – Click above for high-res image gallery

We weren’t looking for more reasons to pine after the Peugeot RCZ. Initially categorized as a French knock-off of the Audi TT, it seems the slinky coupe from French auto giant PSA has come into its own. But now we’ve got another reason to want one, and its name is the Asphalt edition.

The blacked-out special features a unique Noir Telluric exterior shade with black 19-inch alloys and a black leather interior to match. The 200-horsepower 1.6-liter turbo four co-developed with BMW does the pulling duties overseas, while we’re stuck over here wishing we could get our hands on one.

Gallery: Peugeot RCZ Asphalt Edition

[Source: eurocarblog]

Film Noir: Peugeot RCZ gets matte black for special Asphalt edition originally appeared on Autoblog on Wed, 20 Oct 2010 18:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Film Noir: Peugeot RCZ gets matte black for special Asphalt edition”

Video: Juke film answers the question – What were Nissan designers thinking?

Filed under: Videos, Crossover, Nissan, Design/Style

Nissan Juke with Albaisa

Design inspiration for the Nissan Juke – Click above to watch video after the jump

The 2011 Nissan Juke has what some might call ‘controversial’ styling. It’s downright polarizing. So, where did Nissan pull its inspiration from in order to craft these lines? Alfonso Albaisa is the Vice President of Nissan Design Europe and he’s here to explain exactly why the Juke looks like it does.

Albaisa states that the essence of the Juke “captures the pure life of a 30-something year-old guy.” The vehicle is aimed at a younger demographic of new car buyer and Nissan’s goal was to turn lifestyle elements into design features. The interior is supposed to be reminiscent of a person wearing a wetsuit while the front end is intended to invoke visions of a rally car.

Automotive designers are always entertaining to listen to, and Alfonso Albaisa is no exception. His descriptive language wended its way into our brains giving us a greater appreciation for Nissan’s little sporty crossover. Don’t believe us? Listen to the man in the clip after the jump.

Gallery: 2011 Nissan Juke: First Drive

Photos copyright (C)2010 Chris Paukert / AOL

[Source: Nissan via YouTube]

Continue reading Video: Juke film answers the question – What were Nissan designers thinking?

Video: Juke film answers the question – What were Nissan designers thinking? originally appeared on Autoblog on Fri, 08 Oct 2010 20:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Video: Juke film answers the question – What were Nissan designers thinking?”

Video: Audi scales down its marketing for the Toronto Film Festival

Filed under: Etc., Marketing/Advertising, Videos, Audi, Toys/Games, Canada, Humor

Audi scales down marketing, Bobba Fett approves

Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it’s well under two minutes) doesn’t come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The “brilliant message” comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

Continue reading Video: Audi scales down its marketing for the Toronto Film Festival

Video: Audi scales down its marketing for the Toronto Film Festival originally appeared on Autoblog on Fri, 17 Sep 2010 10:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Video: Audi scales down its marketing for the Toronto Film Festival”

Video: Chevy Vega development film yields priceless look at 1970s auto design

Filed under: Classics, Coupe, Etc., Videos, Chevrolet

Chevrolet Vega Car & Track segment – Click above to view the video after the jump

“The goal is to be nifty.” Quite a gem of a quote from Car & Track’s look into the work behind bringing the Chevrolet Vega to market. C&T was among the first national television shows that covered both auto racing and road tested the cars of its day, and their videos remain fun to watch and offer a glimpse into the past to see cars that have become both famous and infamous in their original context.

Looking at the Vega’s design, testing, engineering and construction, C&T calls it “the most precisely engineered car built in America.” Uh-huh. Thankfully, ‘precisely engineered’ means something rather different today, and even if we don’t lust after the Vega like other cars from its era, we can still enjoy a glimpse inside some of General Motors’ vehicle development and testing methods from some forty years ago. Check out the video after the jump – and be sure to scroll down to see what C&T has to say about the one-and-only 1971 AMC Gremlin, too! Top tip, Tom!

[Source: Car & Track via YouTube]

Continue reading Video: Chevy Vega development film yields priceless look at 1970s auto design

Video: Chevy Vega development film yields priceless look at 1970s auto design originally appeared on Autoblog on Wed, 01 Sep 2010 19:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Video: Chevy Vega development film yields priceless look at 1970s auto design”

World’s fastest 3D film showcases SLS AMG

Filed under: Motorsports, Coupe, Performance, Europe, Marketing/Advertising, Videos, Mercedes-Benz, Celebrities, Luxury

2011 Mercedes-Benz SLS AMG – Click above to watch video after the jump

We finally know what Mercedes-Benz was up to when Tiff Needel stopped by the Isle of Man to drop in on some sort of high-budget commercial shoot. It turns out that the Silver Arrow wanted to nab the title of the world’s fastest 3D film by shooting David Coulthard as he pushed the company’s new SLS AMG to 167 mph. The whole shindig was captured by an army of camera vehicles, including at least one helicopter, a boom truck and, fittingly enough, another SLS AMG. The company even talked rally fiend Robbie Head into piloting the lead car ahead of Coulthard.

The full feature will air this coming Sunday on the Sky 3D pub channel, but the rest of us can catch the action when the footage hits Mercedes-Benz dealerships all over the world later this year. Here’s hoping they’ll hand out some equally classy 3D specs just for the occasion. Hop the jump to enjoy a lengthy teaser of the feature as well as a making of video showing just what goes into creating a film with an extra dimension.

Gallery: Mercedes-Benz SLS AMG 3D Feature

[Source: Piston Heads]

Continue reading World’s fastest 3D film showcases SLS AMG

World’s fastest 3D film showcases SLS AMG originally appeared on Autoblog on Tue, 10 Aug 2010 14:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “World’s fastest 3D film showcases SLS AMG”