Filed under: Budget, Sedan, Toyota, First Drives
Reprising The Recipe For A Perfect Slice Of Toast
My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine.
This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla. It’s a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster. Does it seat four people relatively comfortably? Does it get decent fuel economy? Is it easy to drive? Reliable? Safe? The Corolla checks all of these boxes, and because of that, Toyota managed to move just under 300,000 examples of the tenth-generation car in 2012 (though that number does include sales of the Corolla-based, now-deceased Matrix) – a vehicle that, at the time, was already six years old.
From a business perspective, that means the Corolla is a massive winner, and so to no one’s surprise, Toyota hasn’t rocked the boat too much in the creation of its eleventh-generation 2014 Corolla. It seats four people comfortably. It gets decent fuel economy. It’s easy to drive. It’s (predictably) reliable. It’s safe. And hey, it sort of looks good now. The new Corolla is actually a whole lot nicer than its predecessor. But it still doesn’t, shall we say, toast my bagel.
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2014 Toyota Corolla originally appeared on Autoblog on Tue, 27 Aug 2013 11:57:00 EST. Please see our terms for use of feeds.
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