Filed under: Marketing/Advertising, Videos, Crossover, Kia, Humor
The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time – cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they’re hard at work designing the hamsters’ new ride. Take a look below for the full, 91-second spot.
Continue reading 2014 Kia Soul gets new ‘Totally Transformed’ hamster commercial
2014 Kia Soul gets new ‘Totally Transformed’ hamster commercial originally appeared on Autoblog on Fri, 23 Aug 2013 12:30:00 EST. Please see our terms for use of feeds.
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