Lexus transforms Roosevelt Hotel into 3D billboard

Filed under: Marketing/Advertising, Videos, Lexus, Toyota

lexus 3d billboard of ct 200h

Lexus advertising goes 3D with the 2011 CT 200h – Click above to watch video after the jump

Not every 3D project requires cumbersome glasses and a $20 IMAX ticket. Hot Wheels showed us an innovative way to advertise its product using a large projector and some imagination. Now, Lexus is using the same style to tout its CT 200h, and it’s using a Los Angeles landmark to play background duty.

First opened in 1927, the Roosevelt Hotel is a piece of classic California situated right on Hollywood Boulevard. It’s said that Marilyn Monroe’s ghost haunts one of the hotel’s mirrors, and we can’t help but wonder what she’d think of the 2011 Lexus CT 200h running wild on the side of the Roosevelt. We also wonder what you think of Lexus’ three-dimensional advertisement, so follow the jump to watch the clip then sound off in the comments.

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Lexus transforms Roosevelt Hotel into 3D billboard originally appeared on Autoblog on Fri, 06 May 2011 12:32:00 EST. Please see our terms for use of feeds.

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Video: AB reader erects unique billboard outside of Detroit, needs help adopting baby

Filed under: Etc., Videos

Adoption billboard

Autoblog reader Josh and wife Wendy need your help – Click above to watch video after the jump

A lot of emails arrive in our inbox every day, as you might imagine. We’re not able to respond to all of them, sadly, and besides, we don’t know why the bed of your 1993 GMC Sierra squeaks and we apologize in advance for not looking at your blog chronicling the hottest auto trends of Belarus. That said, we do respond to as many as possible, and we appreciate all of your tips. Every now and then, we receive very special emails that we take to heart and help out in any way we can. One such electronic letter arrived the other day from an Autoblog reader named Josh.

Josh says that he’s a fanatical reader of the site (never hurts…), the owner of a 2005 Chevrolet Corvette and he even works for General Motors in Flint, Michigan. Josh is also a man looking to adopt a child with his wife, Wendy. The couple has gone through the process of applying for an adoption, passed with flying colors and now have been told they must simply wait.

Well, they’ve been waiting… and waiting, with no calls from the adoption authorities. Rather than dismiss the process or wait for years, the two have taken to marketing themselves. First, they printed up t-shirts and business cards. Now, Josh and Wendy have decided to go even bigger – as in billboard big. Alongside Michigan’s Interstate 75 in Grand Blanc, you might see their smiling faces as well as a phone number to call and get in touch with them. The billboard in question looks like the one above (okay, so we’ve taken the CBS Outdoor art and touched it up a bit so you can see the information a bit more clearly).

It’s a sad state of affairs when an approved and eager couple aren’t able to find a baby waiting to go to real home. Their extraordinary promotion efforts says a lot about how much Josh and Wendy are eager to raise a bundle of joy, and we wish them luck. It’s not just Autoblog trying to lend a helping hand, CNN caught up with Josh and Wendy and you can view the clip after the jump.

[Source: CNN | Source Image: CBS Outdoor/numberstumber – C.C. 2.0]

Continue reading Video: AB reader erects unique billboard outside of Detroit, needs help adopting baby

Video: AB reader erects unique billboard outside of Detroit, needs help adopting baby originally appeared on Autoblog on Thu, 30 Dec 2010 15:00:00 EST. Please see our terms for use of feeds.

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Video: Chevy goes free-hand for its latest billboard spot

Filed under: Sedan, Marketing/Advertising, Videos, Chevrolet, GM, Middle East

Chevrolet billboard hand drawn

Chevrolet creates a cost-effective billboard advertisement – Click above to watch video after the jump

An affordable car should get an ad campaign to match. Following that logic, Chevrolet’s Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.

Click past the jump to watch it come to life.

[Source: Youtube]

Continue reading Video: Chevy goes free-hand for its latest billboard spot

Video: Chevy goes free-hand for its latest billboard spot originally appeared on Autoblog on Thu, 16 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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Video: Mini goes retail with interactive vending machine billboard

Filed under: Marketing/Advertising, Videos, Mini, Canada


Click above to watch the video after the jump

Whether they’re challenging Porsche to a duel, littering the streets with packaging or jiggling some chubby dude’s man boobs, Mini has a certain flair for creativity when it comes to its advertising. The latest chapter unfolds in Canada, where an interactive “vending machine” billboard was projected onto the side of a building near Toronto’s Air Canada Centre (after a Leafs game, from the look of things).

The brainchild of advertising agencies Media Merchants and Taxi, the billboard invites passers by to text their favorite Mini from their phone. After doing so, they’re treated to an animated display showing their choice making its way to the bottom of the virtual vending machine. Unfortunately the public can’t then drive off in said Mini, but it might prompt some Canucks to stop by their local dealership and do exactly that. Follow the jump to check out the video for yourself.

[Source: YouTube]

Continue reading Video: Mini goes retail with interactive vending machine billboard

Video: Mini goes retail with interactive vending machine billboard originally appeared on Autoblog on Sun, 12 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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Concept Audi billboard hangs real cars from landmark bridges

Filed under: Etc., Marketing/Advertising, Audi

The Audi Spectacle

The Audi Spectacle – Click above for high-res image gallery

Audi is always up for some unique marketing opportunities. For a new campaign called “The Audi Spectacle” it might be going way up. A campaign presented by the Access ad agency has Audi reinventing the concept of the billboard, with its famous four rings taking over some of the worlds most iconic landmarks.

The Brooklyn Bridge in New York, Sydney Harbour Bridge in Australia, Tower Bridge in London and the Rialto Bridge in Venice have been presented as potential candidates for the advertising treatment. The life-size installations could be beautiful, but would attaching advertising to global treasures be going too far to spread a brand’s message?

If you think that’s the case, don’t get too worked up just yet. The campaign is just a concept at this point, and the potential backlash could kill the idea before it… ummm… gets off the ground.

Gallery: The Audi Spectacle

The Audi SpectacleThe Audi SpectacleThe Audi SpectacleThe Audi SpectacleThe Audi Spectacle

[Source: Access Agency via Co.Design]

Concept Audi billboard hangs real cars from landmark bridges originally appeared on Autoblog on Wed, 06 Oct 2010 16:01:00 EST. Please see our terms for use of feeds.

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