Report: Jaguar to ditch current nameplates for alphanumeric badges?

Filed under: Jaguar

2012 Jaguar XJ

2012 Jaguar XJ – Click above for high-res image gallery

An automaker can’t make it in the fringe anymore. Everything’s going either upmarket or mainstream, and Jaguar has opted primarily for the latter. The company that not so long ago offered essentially one sedan and one two-door is rapidly expanding to a full lineup. So what’s the next step? According to the rumormeisters over at Autocar, it’s ditching its current model naming strategy.

According to the UK publication, Jaguar is preparing to jettison nameplates like XJ and XF in favor of a more conventional alphanumeric system like those employed by its German and Japanese rivals. The thinking is that while the faithful know Coventry’s naming system, it’s not immediately evident to newcomers and outsiders where one model sits in the line-up vis-a-vis the next. Besides, it won’t be the first time Jag has slapped alphanumeric badges like XJ8 on the flanks of its cars.

One model could possibly hold out, though, as the C-X75 heads down the road to production. Filling the shoes of the iconic XJ220, the company is reportedly toying with the idea of naming the new supercar XJ330. The original was named for the 220 mph top speed it was aimed to reach (but never did), and the new model is targeted to hit a more realistic 205 mph – or 330 km/h on the metric scale.

Jaguar to ditch current nameplates for alphanumeric badges? originally appeared on Autoblog on Wed, 01 Jun 2011 14:30:00 EST. Please see our terms for use of feeds.

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Dodge updates Attitude for Mexico with latest Hyundai Accent, forgets badges *UPDATE

Filed under: Budget, Sedan, Dodge, Hyundai

2012 Dodge Attitude

What you’re looking at is not the 2012 Hyundai Accent, it’s the 2012 Dodge Attitude. Yes, we see the Hyundai badge. No, we aren’t kidding.

Dodge has, for quite some time now, sold a rebadged version of the Hyundai Accent in Mexico under the Attitude moniker. (Hyundai, as an automaker, is otherwise absent from the Mexican market). And while the previous-generation Attitude was simply a rebadged version of the old Accent sedan, it appears that the 2012 model doesn’t even go that far.

We got our first glimpse at the U.S.-spec Accent at the 2011 New York Auto Show earlier this year, and while our market will benefit from the functionality of the five-door hatchback configuration, the Dodge Attitude will only be available as a sedan. A 1.4-liter gasoline engine is standard, with a 1.6-liter powerplant available as an option.

Dodge N100UPDATE: Looks like the Accent isn’t the only Hyundai vehicle being given the Pentastar treatment in Mexico. The Korean automaker’s Starex van (known as the iLoad and iMax – seriously – in Australia) also wears a Dodge nameplate in Mexico, though like the Attitude, the Hyundai badges have remained intact. The Dodge H100 is available in both cargo van and passenger van configurations. (Hat tip to owenrec!)

Dodge updates Attitude for Mexico with latest Hyundai Accent, forgets badges *UPDATE originally appeared on Autoblog on Thu, 26 May 2011 11:28:00 EST. Please see our terms for use of feeds.

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