Report: Baby boomers now buying more new cars than their children

Filed under: Car Buying

a row of new cars parked at a...

Could it be that the automobile’s luster has faded over the years, that cars have become less synonymous with youth and freedom to Generation Y? A study by the University of Michigan Transportation Research Institute clearly says yes, but that’s not the whole story, Bloomberg reports. Though young people are buying fewer new cars, baby boomers, the crowd born between 1946 and 1964, are buying more new cars.

Young people aren’t flocking to buy used cars, either … there’s a growing percentage of them who legally can’t drive.

People aged 55-64 had the highest rate of new-vehicle purchases in 2011, according to the study, and they’ve become the age group most likely to buy a new car. Just four years ago, the population aged 35-44 was most likely to buy a new car, which goes to show how much the auto industry and its customer base has changed since the recession in 2008. But the decline in miles driven by Americans started in 2004, according to another study by the University of Michigan, much of which has been related to lifestyle choices, such as urban living and public transit.

“The car was a phenomenon of the 20th century,” says John Wolkonowicz, an automotive historian and former Ford product planner. Young people aren’t flocking to buy used cars, either. The data of registered drivers in the US shows that they’re not just avoiding new car purchases, there’s a growing percentage of them who legally can’t drive. In 2011, only 79 percent of drivers aged 20-24 had driver licenses, compared with 92 percent in 1983. Conversely, the percentage of the population aged 60-64 with driver licenses is 93 percent today, but was 84 percent in 1983.

So what can an automaker do? Marketing hasn’t helped sway young people, as vehicles like the Honda Element, which was aimed at 25-year-olds, were bought more by baby boomers, says John Morel, a market researcher for Honda. “But your propensity to buy a car at 25 is roughly a quarter of what it is at 65,” he relates. “By definition, very few cars sell in high volume to 20-somethings.”

Baby boomers now buying more new cars than their children originally appeared on Autoblog on Wed, 07 Aug 2013 11:32:00 EST. Please see our terms for use of feeds.

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Spy Shots: Baby Maserati Quattroporte mule snapped hiding in plain sight

Maserati 'Baby Quattroporte' spy shots

Maserati ‘Baby Quattroporte’ spy shots – Click above for high-res image gallery

If you’ve been listening to the whispers about a new smaller version of the Maserati Quattroporte and wondering exactly what the machine will look like when it debuts, you can quit your pondering. Sort of. Our task force of stealthy spy photographers have managed to lay their lenses on a mule version of the new baby Quattroporte. This particular evaluation car sports a shorter wheelbase and smaller brakes than its bigger brother, and a single exhaust outlet hints to a slightly lower level of performance. Though this tester seems to have raided the parts bin of the larger Quattroporte for some ill-fitting glass, we’re told that the production version of the car will look significantly different.

Maserati has been itching to tango with the likes of the Mercedes-Benz AMG E-Class, Jaguar XFR and BMW M5, and this machine could be the beast that allows the company to do just that. As of right now, there’s no indication as to exactly what will lurk underhood when it debuts in 2012, though with a mule running around, we’re guessing it won’t be too long before we hear more about the smaller Quattroporte’s drivetrain.

Gallery: Maserati Quattroporte Spy Shots

[Source: CarPix]

Spy Shots: Baby Maserati Quattroporte mule snapped hiding in plain sight originally appeared on Autoblog on Fri, 14 Jan 2011 11:30:00 EST. Please see our terms for use of feeds.

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Video: AB reader erects unique billboard outside of Detroit, needs help adopting baby

Filed under: Etc., Videos

Adoption billboard

Autoblog reader Josh and wife Wendy need your help – Click above to watch video after the jump

A lot of emails arrive in our inbox every day, as you might imagine. We’re not able to respond to all of them, sadly, and besides, we don’t know why the bed of your 1993 GMC Sierra squeaks and we apologize in advance for not looking at your blog chronicling the hottest auto trends of Belarus. That said, we do respond to as many as possible, and we appreciate all of your tips. Every now and then, we receive very special emails that we take to heart and help out in any way we can. One such electronic letter arrived the other day from an Autoblog reader named Josh.

Josh says that he’s a fanatical reader of the site (never hurts…), the owner of a 2005 Chevrolet Corvette and he even works for General Motors in Flint, Michigan. Josh is also a man looking to adopt a child with his wife, Wendy. The couple has gone through the process of applying for an adoption, passed with flying colors and now have been told they must simply wait.

Well, they’ve been waiting… and waiting, with no calls from the adoption authorities. Rather than dismiss the process or wait for years, the two have taken to marketing themselves. First, they printed up t-shirts and business cards. Now, Josh and Wendy have decided to go even bigger – as in billboard big. Alongside Michigan’s Interstate 75 in Grand Blanc, you might see their smiling faces as well as a phone number to call and get in touch with them. The billboard in question looks like the one above (okay, so we’ve taken the CBS Outdoor art and touched it up a bit so you can see the information a bit more clearly).

It’s a sad state of affairs when an approved and eager couple aren’t able to find a baby waiting to go to real home. Their extraordinary promotion efforts says a lot about how much Josh and Wendy are eager to raise a bundle of joy, and we wish them luck. It’s not just Autoblog trying to lend a helping hand, CNN caught up with Josh and Wendy and you can view the clip after the jump.

[Source: CNN | Source Image: CBS Outdoor/numberstumber – C.C. 2.0]

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Video: AB reader erects unique billboard outside of Detroit, needs help adopting baby originally appeared on Autoblog on Thu, 30 Dec 2010 15:00:00 EST. Please see our terms for use of feeds.

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Report: Maserati’s baby Quattroporte coming late 2011

Filed under: Sedan, Performance, Maserati, Rumormill, Luxury

Maserati Quattroporte S

Maserati Quattroporte S – Click above for high-res image gallery

We’ve heard the rumors about a Baby Quattroporte for some time now and Inside Line managed to wrangle up some new details on the upcoming Maserati. The car is expected to arrive sometime next fall and will take aim at the likes of the BMW M5, Jaguar XFR and Mercedes-Benz E63 AMG. While the Quattroporte received its lines from Pininfarina, the smaller Maserati will be penned at Centro Stile Fiat – Fiat’s in-house design studio.

Currently, the automaker is deciding where the sporty luxury sedan will be built. The Modena factory is running at full-tilt so the next choice seems to be Bertone’s Turin plant.

Gallery: First Drive: Maserati Quattroporte S

Photos copyright (C)2010 Noah Joseph / AOL

[Source: Inside Line]

Report: Maserati’s baby Quattroporte coming late 2011 originally appeared on Autoblog on Thu, 07 Oct 2010 15:31:00 EST. Please see our terms for use of feeds.

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