Filed under: Technology, BMW, Rumormill, Luxury
BMW seems to think American buyers are ready to sink their teeth into small luxury vehicles. The automaker has reconfirmed plans to unleash a wave of small, front-wheel drive creations positioned below the 1 Series and due to go on sale in the U.S. market. The vehicles will be sold under a new class called UKL, and there are supposedly several different body styles just waiting to pounce on unsuspecting North American buyers. The news came via Ian Robertson, a BMW board member for sales and marketing, who also said that the full line will pack a four-cylinder engine when the cars debut before 2013.
BMW is looking to move around 100,000 units of its new UKL series vehicles worldwide, though the company hasn’t said exactly how it expects that figure to be broken up by market. Automotive News reports that while the company has also been tight lipped about exactly how many different vehicle types will fall under the new front-wheel drive, four-cylinder philosophy, other reports have pointed to a total of four body styles at launch.
[Source: Automotive News – sub. req.]
Reconfirmed: BMW developing FWD, four-cylinder small car line for sale in U.S. originally appeared on Autoblog on Mon, 04 Oct 2010 15:00:00 EST. Please see our terms for use of feeds.
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