Nissan-Dongfeng creating new brand for China?

Filed under: China, Nissan

Nissan LogoIt looks like the Chinese car market is going to get a little more crowded. According to a report from Just-Auto, Nissan and its partner company, Dongfeng Nissan Passenger Vehicle Company, will be forming a new brand just for the people’s republic. Called Venucia, the company aims to have its first products on the road by 2012. With such a short development time, we expect its stable to be made up primarily of Dongfeng products with new fascias and Nissan powerplants, but you never know. Just-Auto says that Nissan and Dongfeng have devoted an entire team to the project, including research, design and manufacturing.

Interestingly enough, Venucia won’t completely replace Nissan in China. Instead, the two companies will sell vehicles right alongside one another. Nissan has said that it will provide engines for the project, and that the brand is aimed toward filling the need for inexpensive, quality transportation in the Chinese market.

Dongfeng said that the Venucia project is part of its plan to sell one million vehicles annually. Last year, it sold 519,000 units.

[Source: Just-Auto]

Nissan-Dongfeng creating new brand for China? originally appeared on Autoblog on Thu, 09 Sep 2010 19:01:00 EST. Please see our terms for use of feeds.

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