Mazda MX-5 Miata hits 900K… next stop, one million

Filed under: Convertible, Performance, Etc., Plants/Manufacturing, Mazda

20th anniversary Mazda MX-5 Miata live in Geneva

20th Anniversary Mazda MX-5 Miata special edition – Click above for high-res image gallery

Mazda has announced that the automaker has turned out 900,000 units of its MX-5 Miata since the car first put tire to pavement in 1989. Of that astronomical number, a staggering 45 percent were sold here in North America, which means that 388,000 of the droptops have been shipped to our continent over the past 22 years.

Mazda attributes the vehicle’s success to its ability to adhere to what made the convertible a sales winner in the first place – offering basic sports car appeal with one of the highest fun-per-dollar ratios of any vehicle out there. Since 1989, the convertible has undergone two complete redesigns and a slew of minor updates along the way. The MX-5 crested the 500,000 unit mark back in 1999, and sales of the winsome roadster continue to march on impressively. Click past the jump to check out the full press release on the occasion for yourself. Thanks for the tip, The Typical Guy!

Gallery: Geneva 2010: Mazda MX-5 20th Anniversary

Photos by Drew Phillips / Copyright (C)2010 Weblogs, Inc.

[Source: Mazda]

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