Filed under: Marketing/Advertising, Crossover, Land Rover, Luxury
Having already introduced its new two-door Range Rover Evoque to the world, Land Rover is taking a different tack when it comes to testing its pre-production fleet. While most manufacturers stick to draping their wares in plenty of psychedelic camouflage and plastic cladding to disguise the vehicle, Land Rover has taken to swaddling its prototypes in neon vinyl wraps to stir up a little buzz. The company is launching its final wave of testing on the vehicle, including putting the CUV through its paces in extreme environments like the Arctic.
Meanwhile, in its quest to iron out all possible bugs, engineers will be driving the Evoque around cities from New York to Shanghai – 10 in all. The Evoque will wear a vinyl wrap with a detailed GPS map of its foster city traced in neon lines from stem to stern. Very cool. Land Rover claims that the Evoque will be the lightest and most fuel-efficient vehicle the company has ever created. Whether that’s true or not, this pre-production stunt will likely win the new comer the most outgoing award. Check out the gallery of high-res images below, then hit the jump for the full press blast.
Gallery: Land Rover Evoque Says Hello
[Source: Land Rover]
Continue reading Land Rover puts a spin on spy shot camouflage to introduce Evoque to the world
Land Rover puts a spin on spy shot camouflage to introduce Evoque to the world originally appeared on Autoblog on Fri, 16 Jul 2010 12:00:00 EST. Please see our terms for use of feeds.
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