Filed under: Marketing/Advertising, Videos, Ford, Celebrities
The long awaited countdown to rally superstar Ken Block’s Gymkhana 3 video has ended, and what was revealed today is a music video featuring a hip-hop group named The Cool Kids, with a little bit of Ken Block and his rally Fiesta sprinkled in.
Unlike the last two Gymkhana videos, which became instant YouTube sensations thanks to non-stop footage of Block doing amazing stunts behind the wheel of his rally Subaru Impreza WRX STI hatchback, Gymkhana 3: Part 1 is a straight up music video informercial that shows off Block’s DC apparel and products more than his driving skill. When we do see the rally Fiesta in its Gymkhana debut, Block is either doing donuts or driving it directly into – and not around – things like paint cans and fluorescent bulbs.
We contacted Ken Block’s crew to see what the deal is, and were told that the plan is to separate the marketing from what the kids really want, which is footage of Block doing things with a car that prove he’s superhuman behind the wheel. So Part 1 of Gymkhana 3 is the one with the marketing message, while Part 2 we’re told will be much more like Gymkhana 1 with just the driving footage. When we asked when we can expect Gymkhana 3: Part 2 to drop, early-to-mid September was the answer.
Check out Gymkhana 3: Part 1 for yourself after the jump.
Continue reading Ken Block’s Gymkhana 3: Part 1 is not like the others, Part 2 coming in September
Ken Block’s Gymkhana 3: Part 1 is not like the others, Part 2 coming in September originally appeared on Autoblog on Tue, 24 Aug 2010 16:51:00 EST. Please see our terms for use of feeds.
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