Enthusiast blog Saabs United inspires official automaker award

Filed under: Saab

Throughout the turmoil of the on again, off again sale of Saab to Spyker, the site Saabs United did its part to rally supporters of the brand and keep the world up to date on what was happening at any particular moment. At one point during the brand’s dark days, Saabs United founder Steven Wade presented company CEO Jan Åke Jonsson with a boomerang as a symbol of the head honcho’s tenacity when it came to returning to the bargaining table. Now that Saab appears to be headed toward calmer waters, that boomerang has inspired Jonsson to create a Saabs United award.

The award features the very same boomerang along with a model of the Ursaab – the company’s very first model – on a plinth. The strange looking award will be handed out annually, and Jonsson says the honor will be given each year to the individual who made the single greatest contribution to the company’s success. Fittingly enough, this year the award went to Wade himself. Hop the jump for a look at the full press blast.

[Source: Saab]

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Enthusiast blog Saabs United inspires official automaker award originally appeared on Autoblog on Fri, 06 Aug 2010 18:01:00 EST. Please see our terms for use of feeds.

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