Chevy turns to crowdsourcing for next commercial idea

Filed under: Europe, Marketing/Advertising, Chevrolet

Chevrolet’s Spark Some Fun commercial – Click above to watch video after the jump

Chevrolet Europe has posted a call for commercial ideas at Idea Bounty. You, in the role of Creative Agency, are tasked with composing a brief for the Bowtie brand’s next spot that will “communicate that Chevrolet is both passionate and practical.” If your idea is chosen, Chevrolet has enlisted the services of and producer John Landau to turn that idea “into a consumer facing TV ad.”

There’s quite a bit of background for you to get through first, making sure that you know Chevrolet “cars inspire passion in our customers lives everyday” and that the company believes people “buy our cars because they want a trusted partner to stand behind them, doing the everyday things with a little more flair and enjoyment.” Once you get that locked in, your job is to write a 30- to 60-second script that shows “that the Chevrolet brand and it’s vehicles are both passionate and practical.”

You need to register at Idea Bounty for the complete specs, but you’ll find samples of the kind of creativity Chevrolet wants after the jump. You have until August 9 to prove you’re one of the best Mad Men out there. Thanks for the tip, Stacey!

[Source: Idea Bounty]

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Chevy turns to crowdsourcing for next commercial idea originally appeared on Autoblog on Thu, 15 Jul 2010 09:27:00 EST. Please see our terms for use of feeds.

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