Filed under: SUV, Crossover, Dodge
Magnum? Durango? There’s been plenty of banter about which nameplate Dodge’s new unibody SUV will ultimately wear, but now it seems we can put the debate to rest. At least two Autoblog readers have stumbled across the test version of the forthcoming 2011 Dodge Durango teaser website. Not only is “Durango” in the test URL, but “2011 Durango” is in the page’s title tags, and the landing page of Dodge’s test site lists it as an upcoming model. (Note to Chrysler: if you want to keep this sort of thing under wraps, don’t use a public-facing test subdomain.)
The teaser site itself is fairly typical. Visitors can page through several close-up images, join a mailing list, and spread the news via social media. In fact, the Facebook share feature reveals the teaser site’s eventual production URL. Finally, the website appears to confirm that the Durango will be sold as a 2011 model and not a 2012 as has been speculated. Our favorite part of the test teaser site, however, is the embedded audio. The music currently being used as a placeholder/audio test is the Benny Hill theme.
With both the 2011 Dodge Durango and the 2011 Ford Explorer now on unibody platforms, it’ll be interesting to how consumers perceive the two vehicles. While Ford is pushing the Explorer as an SUV rather than a crossover, the new Durango’s Jeep lineage (it shares its basic architecture with the 2011 Jeep Grand Cherokee, remember) could give it a significant advantage among those looking for a “real” SUV. Thanks to Matt and Bored for the tips!
Gallery: 2011 Dodge Durango Teaser Website
2011 Dodge Durango name confirmed? originally appeared on Autoblog on Sun, 15 Aug 2010 09:31:00 EST. Please see our terms for use of feeds.
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